The revenue already in your database
Every local business is sitting on unbooked estimates, expired memberships, and customers who have not been back in two years. Nobody has time to work that list. Operon does, on a cadence you control.
A typical 30-store group, before a single new lead is generated. All of it is revenue the business already earned the right to ask for.
What it actually does
Quote and estimate follow-up
Every unbooked estimate gets worked on a cadence you set, on the channel the customer prefers, with a real answer to the objection rather than a reminder to think about it.
Dormant customer reactivation
Segment by last visit, service type, and lifetime value, then run a campaign that references what they actually bought instead of a generic blast.
Membership and plan renewal
Renewals handled in conversation before they lapse, with the save offer applied only when the customer is actually about to leave.
Campaigns that book, not blast
A campaign ends in a booked appointment, not a click. The agent runs the whole path from first message through a confirmed slot on the calendar.
Guardrails enforced by the platform
Quiet hours, per-state frequency caps, consent verification, and an immediate hard stop on any opt-out signal. The system will refuse to send rather than let you risk it.
Every touch attributed
See exactly which campaign, which message, and which touch number produced the booking and the revenue. Not opens and clicks, booked dollars.
Outbound is where vendors get their customers sued
TCPA damages run $500 to $1,500 per message, and the liability lands on you, not on your vendor. We built the outbound path so the unsafe action is impossible rather than discouraged.
- Consent verified per number before a single message leaves the system
- Quiet hours applied in the recipient's timezone, not yours
- Per-state frequency caps and Do Not Call list scrubbing on every run
- Immutable audit log of consent, sends, and opt-outs for every contact
Most of it is not new leads
Operators spend nearly all of their marketing budget at the top of the funnel while the middle leaks. The first audit we run on a new customer usually finds more revenue in their existing database than in a month of ad spend.
- Unbooked estimates older than 14 days
- Customers with no visit in 18 months or more
- Lapsed memberships and expired maintenance plans
- Declined recommendations from a prior service visit
A typical 30-store group, before a single new lead is generated. All of it is revenue the business already earned the right to ask for.
Rollout across 34 locations took eleven days. The part I did not expect was the reporting. I finally know which marketing spend produces booked revenue and which produces ringing phones.
Details worth knowing
It can, if you configure it badly, which is why the defaults are conservative and every cadence has a hard stop. In practice the complaint rate on Operon outbound runs at 0.04%, roughly a tenth of what our customers saw from their previous email tooling.
Yes. Outbound voice is available on the same consent and guardrail framework. Most operators start with text and add voice for high-value segments.
We indemnify TCPA claims arising from the platform's own guardrail failures on Growth and Enterprise plans. The specifics are in the MSA and we will walk you through them before you sign.